RESUME
Professional
info
With 20+ years of experience leading event strategy, experiential marketing, and customer engagement
programs, I specialize in creating high-impact experiences that strengthen relationships, elevate brand
presence, and drive business results. I have planned and executed everything from executive programs,
Customer Advisory Boards, and user events to industry sponsorships, tradeshows, corporate events, and
large-scale hybrid experiences. Known for strong ownership, building trusted cross-functional
partnerships, and managing complex programs end-to-end, I bring a strategic, detail-driven approach to
delivering polished events that connect people, inspire community, and support growth.
Skills
Work
experience
CUSTOMER MARKETING EVENTS MANAGER
CHECKR
2025-CURRENT
● Lead strategy and execution for high-touch customer engagement programs, including Customer
Advisory Boards (CABs), Mini CABs, executive dinners, and customer workshops.
● Develop customer event activation frameworks to increase advocacy, inform roadmap priorities, and
strengthen renewals and expansion motions.
● Partner cross-functionally with Customer Success, Sales, Field Marketing, and Product to align program
objectives, customer invite lists, and executive participation.
● Own end-to-end program planning: budget ownership, venue sourcing, agenda design, customer tiering,
travel/logistics coordination, and onsite execution.
MARKETING EVENTS MANAGER
AMCS
2025-2025
● Led planning and execution of customer and industry events supporting AMCS’s enterprise software
portfolio, including major trade shows and customer engagement programs.
● Owned event strategy, logistics, vendor management, and onsite execution for sponsored events and
conferences.
● Developed internal enablement and event playbooks to ensure consistent messaging, stakeholder
alignment, and measurable outcomes.
● Managed event budgets, project timelines, and cross-functional collaboration to support pipeline
growth and customer relationships.
SENIOR EVENT MARKETING MANAGER
HASURA
2024 - 2025
● Conceptualized and managed Hasura's flagship event, HasuraCon, along with external sponsorships
and satellite events, enhancing brand visibility and increasing user engagement by 20% year-over-year.
● Streamlined communication with the sales team, providing detailed insights on global, regional, and
local marketing events, and played a pivotal role in key partner events, including Google Cloud Next.
Microsoft Build, GitHub Universe, and AWS re: Invent
● Spearheaded the planning and execution of corporate events. tradeshows, CKOs, and Customer Advisory
board events, managing on-site logistics, and ensuring brand consistency.
● Developed and optimized quarterly event budgets, achieving a 10% improvement in cost
efficiency by aligning event size with conversion rates for new opportunities.
Director of Member Events & Experiences
Global Entertainment Marketing Academy (GEMA)
2022 - 2024
● CO-Managed the rebranding of the 60+ year old membership organization, Promax) into an
academy-based mode (GEMA)within 12 months.
● Orchestrated and implemented a multi-week global virtual event series, featuring diverse speakers and
engaging content, resulting in a consistent 10% weekly growth in online web traffic.
● Synchronized four-pillar annual award shows, blending in-person and virtual components for audiences
of up to 700 in person and 2000 virtually.
● Project managed over 45+ events in a calendar year from inception to completion, strategically aligning
with marketing and communication goals, successfully driving the organization into new verticals, and
expanding our reach and influence within the industry.
AVP, Marketing Manager, Events & Sponsorships
Pacific Premier Bank
2017 - 2022
● Secured a multi-year sponsorship deal with the Pac-12 as the official bank sponsor, leading to a 30%
increase in new account acquisition.
● Implemented a streamlined online platform in collaboration with a new vendor, enabling all employees
to order their event swag and tradeshow items directly. This initiative resulted in a 20% reduction in
overall spending on these items, optimizing budget allocation.
● Managed end-to-end event cycles, from planning and budgeting to on-site execution and post-event
analysis, presenting comprehensive recaps to stakeholders.
● Adobe
● Airmeet
● Asana
● Canva
● Chrome River
● Concur
● Cvent
● Dreamweaver
● Google Suite
● Hootsuite
● InDesign
● Jira
● Mailchimp
● Marketo
● Monday
● Pardot
● Photoshop
● Qualtrics
● Qualified
● Ramp
● Reachdesk
● Salesforce
● Sendoso
● Vimeo
● WebEx
● WordPress
● Wrike
● Zip
