RESUME

SENIOR EVENT MARKETING MANAGER  

HASURA  

2024 - Present

• Conceptualized and managed Hasura's flagship event, Hasura Con, along with external third-party sponsorships and satellite events, enhancing brand visibility and increasing user engagement by 20% year-over-year.

• Streamlined communication with the sales team, providing detailed insights on global, regional, and local marketing events, and played a pivotal role in key partner events, including Google Cloud Next, Microsoft Build, and AWS re:Invent.

• Led the planning and execution of corporate events and tradeshows, implementing comprehensive go-to-market strategies, managing on-site logistics, and ensuring brand consistency through event material design.

• Developed and optimized quarterly sponsorship budgets, achieving a 10% improvement in cost efficiency by aligning event size with conversion rates for new opportunities.

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Director of Member Events & Experiences

Global Entertainment Marketing Academy (GEMA)

​2022 - 2024

• ​Led the strategic vision, planning, and execution of events, collaborating with cross-functional teams including Sales, Marketing, Awards, Executive Leadership, and Sponsorships.

• Successfully rebranded a 60+ year-old membership organization into an academy-based model and introduced innovative event concepts, achieving this transformation within a 12-month timeline.

• Launched a multi-week global virtual event series with diverse speakers, leading to a consistent 10% weekly growth in online web traffic.

• Managed end-to-end event budgets, implementing cost-saving measures that resulted in zero-spend initiatives, while overseeing over 45 events annually, aligning with organizational marketing goals and expanding industry influence.

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AVP, Marketing Manager, Events & Sponsorships

Pacific Premier Bank

​2017 - 2022

• ​Negotiated and secured a multi-year sponsorship with Pac-12, contributing to a 30% increase in new account acquisitions.

• Introduced a streamlined online platform in collaboration with a new vendor, reducing overall event swag and tradeshow item costs by 20%.

• Managed full event lifecycles, from planning to execution and post-event analysis, delivering comprehensive reports to stakeholders.

Sr. Marketing Manager; Events & Social Media

Planet Beauty Corporate

​2014 - 2017

• ​Orchestrated the launch of five new locations within a year, executing grand opening events that attracted up to 300 attendees per location, driving a 25% increase in annual sales.

• Launched the company’s first-ever rewards program, achieving a 40% sign-up rate during launch events.

• Developed and executed social media strategies with beauty influencers, resulting in a 35% increase in online engagement and a 30% growth in follower base within 9 months

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